Study: My Understanding of

A Guide on Text Message Marketing.

Before the development of online digital messaging apps, the default text messaging apps were used to send and receive short messages. Mobile phone technology is now accessible to a very large proportion of the world’s population with almost every adult having access to one hence they can receive a message sent to their handset. If you are looking to use text messaging for marketing your brand, here is a guide on what you need to know.
If you are looking to employ text messaging as your marketing means, it Is recommended that you know your audience. As you interact with clients, get their consent on being added to your text message list and ensure that they are aware of the kind of content they should expect from you. Let your clients have a choice of being part of your list by giving them a choice during subscription so as to avoid any legal issues.
An essential aspect of message advertising is timing. You need to choose an appropriate time for sending the message during the day by avoiding sending it too early or too late in the evening or night. The most appropriate time to send the message is later in the morning as this will see your clients react to them. When it comes to timing you also need to keep in mind the frequency at which you send out messages to your message list. Send few and well-timed messages and in turn you will avoid annoying the clients on your list which may see them block them. The best frequency of sending a message is once every week.
It is also important that your messages sent out to clients be clear and concise. It is recommended that you limit your message characters to a hundred and sixty characters. Long texts above a hundred and sixty characters are expensive to send as they break down for easy delivery and the break down may distort some of the content of the message. It is also recommended that you include a solid call to action such as the URL of your business or a phone number. Varied and trendy messages can come in handy as they will enable you to keep your audience interested.
The last thing you ought to do is ensure that your recipients have the free will of opting out of your message list and the subscription. This is a requirement of the law and it is compulsory that you provide a way out for your clients. In order for you to ascertain that you are meeting set objectives with the text message marketing technique, it is recommended that you perform regular assessments of your results.

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